Paloma Wool, On Melrose Avenue
By: Alondra Nicole
‘Paloma Wool’ is the globally acclaimed, Barcelona fashion label hosting an artistically liminal, yet etheric, pop-up exhibition on Melrose Avenue.
The label’s Spring/Summer 2024 collection emits a sensitive radial whisper now brought to life in California.
The celestial symbolisms echoing through the coves of the opalescent pop-up were blueprinted by Sauti Leonne Faulks , and curator-artists Bailey Rose Brown, Mark Malecki, and Ian Riccardo.
Together, the multidisciplinary creatives spotlight Paloma Wool’s balanced relationship with the auric flow of enclosed space.
After departing from The Golden State, Paloma Wool will land in New York on the sixth of May to host another creative demonstration that reflects the spaces and ideas created around the act of getting dressed.
Inside Paloma Wool’s Los Angeles pop-up exhibition — exclusive to the 2024 Paloma Wool Word Tour archive.
The Los Angeles showcase is perched at 8449 Melrose Ave. until April 28th, 2024.
The one-of-a-kind, Sauti Leonne Faulks designed pop-up space, kicks off Paloma Wool’s ‘2024 World Tour’.
The Paloma Wool pop-up has summonsed the curious and creative since opening day on April 11th. In only six days, the people of Los Angeles have formed lines outside the exhibition – eager to form a connection with the ambiguous and hallucinatory dream-state environment. Inside the pop-up atop the smooth cement flooring, a dim glaze absorbs the sunlight feeding in through immense glass windows.
Divinely poised in front of the pop-up’s glass windows stood Rosalia, in Paloma Wool’s ‘Globu Dress’.
The team at Paloma Wool’s Melrose exhibition has traveled the world, joyfully existing between a latitude of time zones, oscillating between the present moment and trance. At the Los Angeles pop-up, a candid young woman named Sofia Fornier leads the operations of Paloma Wool’s global pop-up appearances. She is a Barcelona native that adores the mountainous landscape of Los Angeles, enjoying long drives around the city and winding hills.
Bringing the magnetism of new motherhood to the Paloma Wool Melrose pop-up was none other than Grammy-award winning artist, Kali Uchis. At the exhibition, Kali was photographed in Paloma Wool’s white ballerina shoes, silhouetting a kitted grey outfit creation.
PALOMA WOOL INTERVIEW
8449 MELROSE AVE.
TRANSCRIBED FROM AN IPHONE VOICE MEMO RECORDING
__________
Sofia: After our pop-up here in LA, we will be in New York through May and June. In July we will leave for Paris.
Alondra: Will you miss LA? Do you enjoy your time here in any special ways?
Sofia: I feel that LA – well, the first time I came a few years ago, I was very busy and I wasn’t able to explore like I am now. I feel like this is my first time really seeing the city but it still feels familiar. I really love the weather here, and I really like to drive in LA. I think that it’s fun to just be with your music in the car.
*Sofia begins laughing*
Alondra: That was such a California native response, “I love driving in LA listening to my music for an unknown amount of time.” Because yes.
*More laughter*
Sofia: In Barcelona, we don’t drive, we just ride our bicycles, so for me driving is so fun. When I arrived at LAX and got a rental car, I was like – I’m about to be driving in LA right now and I love that feeling. It’s so cool. Walking here is nice too. In Barcelona, we have such high buildings, you cannot see the light of the day there, in the way that you see the light of day here. When I’m here I watch the sunset because the space is so big, it’s so peaceful. Oh, and I love to drive around to see the houses in Beverly Hills. They are incredible.
Styled Kilo Kish arrives at the Paloma Wool pop-up exhibition on Melrose Ave.
Actress Lily-Rose Depp has also visited the romantic Melrose pop-up, alongside other artistic talents like Caroline Polachek and Petra Collins. Models Simi & Haze Khadra graced the exhibition – as did The Haim Sisters, and Iris Law.
Model Madison Hu in ‘Bonny’ — a Paloma Wool dress made in Spain.
Model @maddiezieglar poised in Paloma Wool’s ‘10 Year Bag’.
Actress, Jodi Balfour, photographed at the Paloma Wool pop-up exhibition on Melrose Avenue.
It’s not too late to experience the immersive and weightless path to your softest form through the distilled portal at Paloma Wool.
On display at 8449 Melrose Ave. until April 28th, 2024.
Open daily from 11AM-8PM.